SFSPL Global Resource
Business Launch Checklist
A cross-functional launch review covering market, brand, digital, sales, operations and post-launch learning.
01
Foundation
- Customer and problem are defined
- Business and revenue assumptions are visible
- Required registrations and regulated inputs are identified
- Launch-critical decisions are separated from later enhancements
02
Market expression
- Position and core message are clear
- Identity and communication are consistent
- Website and digital profiles are ready
- Sales and customer information is accurate
03
Operations
- Lead or order ownership is defined
- Payments, fulfilment and support are ready where relevant
- Analytics and feedback capture are enabled
- A post-launch review date is scheduled