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SFSPL Global Resource

Business Visibility Planner

Select visibility routes by audience, objective, credibility and readiness rather than channel popularity.

Business Visibility Planner
01

Objective

  • The stakeholder audience is known
  • The desired understanding is specific
  • The business reason for visibility is clear
  • The next action after exposure is defined
02

Readiness

  • Corporate facts are accurate
  • Messages and claims can be supported
  • Website and profiles are credible
  • A spokesperson or response owner is prepared
03

Channel

  • The channel is relevant to the audience
  • Costs and third-party dependencies are understood
  • Selection or coverage is not represented as guaranteed
  • Performance will be reviewed through appropriate signals