SFSPL Global Resource
Marketing Readiness Assessment
A structured check of offer, audience, journey, operations and measurement before increasing marketing activity.
01
Market & Offer
- Priority audience is clear
- The offer is understandable
- Pricing and commercial logic are known
- Claims and evidence are aligned
02
Journey & Response
- Landing experience matches the message
- Lead capture is purposeful
- Response ownership and time are defined
- The business can support additional demand
03
Measurement
- Qualified response is defined
- Source can be connected to outcome
- Costs beyond platform spend are visible
- Retention or repeat behaviour can be reviewed